Garrard’s Fashion Collaboration With 5’Eleven Magazine

To celebrate five years of 5’Eleven, London’s leading independent fashion magazine, Garrard has collaborated with the publication for a second time.

Launched on 11 May, ISSUE 10 of 5’Eleven celebrates five years of the magazine with a Jewellery Special – a first for the publication. The second time that Garrard has collaborated with the magazine, the Spring/Summer 2023 issue features an interview with our Chief Creative Officer Sara Prentice and an 11-page editorial, entitled The Great Legacy, that shows our jewellery collections in a fashionable, new light.

Model wears Garrard Aloria Jewellery Collection earrings ring and pendant feature banner 3

Model wears Garrard Albemarle Jewellery Collection earringsrings and bangle feature banner 3

Model wears Garrard Wings Jewellery Collection earrings and pendant campaign

Model wears Garrard Fanfare Jewellery Collection earrings rings and bracelet feature banner 1



Garrard Collaborated with 5 Eleven Magazine Edwin Freyer

The styling for the shoot was inspired by the idea of a fresh take on a classic, with jewels from across Garrard’s collections, including Blaze, Aloria and Albemarle, paired with pieces by fashion heavyweights such as Moschino, Alberta Ferretti and Alaïa. Edwin S. Freyer, Editor-in-Chief of 5’Eleven, explains the concept in more detail: “We already felt very inspired by Garrard’s long history, heritage and beautiful designs. Because of that, we wanted to create an editorial that would feel timeless while still being very modern, all through a group of women with certain common factors: they are all elegant, sophisticated, beautiful, graceful and inspirational.” 

Garrard 5 Eleven Jewellery Special Issue 10 Qun Ye Magazine Cover 1

Fashion and jewellery have always gone hand in hand, and with the editorial, Edwin wanted to highlight how one complements the other, while being two very separate entities. “Fashion is more about this moment and time, while I perceive jewellery on a bigger scale,” he says. “When you buy a high-quality garment, you expect to use it throughout the following months and years. With care, it will last, but when we talk about jewellery, from its social construction to how stones and diamonds are made in nature, there is no expiration date. I find that fascinating.”

In the 5’Eleven interview with Sara Prentice, our Chief Creative Officer reveals that she originally applied for fashion courses at college, thinking she wanted to work in the fashion industry. A serendipitous encounter with a jewellery and silversmithing tutor would change the course of her career forever. After leaving college, she designed for some of the biggest names in jewellery, including Cartier and Graff, before joining Garrard to lead the creative direction of the brand. “On my arrival I made the decision that all new collections need to come from the heart of our heritage, whether that is a design, a moment in time or a muse,” she explains in the interview. “I wanted us to be a forward-thinking brand, and for the designs to be modern and let modernity shine through.” Judging by The Great Legacy editorial, it is mission accomplished.

Explore more from the house

Garrard Launches Something Borrowed: A Pioneering, New Jewellery Rental Service

Garrard is thrilled to announce the launch of Something Borrowed, a sustainable fine jewellery rental service that allows clients in the UK to hire a selection of exquisite jewels for their wedding day.  

Read more

Garrard Celebrates the Coronation of HM King Charles III

Garrard Celebrates the Coronation of HM King Charles III From heritage tours and commemorative coronation jewels to an homage to the Sovereign’s Sceptre, Garrard is embracing its royal history 

Read more

Subscribe to Our Newsletter

Subscribe to our emails and you will be among the first to hear about our latest collections, news, exclusive launches and much more.

Back to top
QR Code

Scan QR Code

Welcome to Garrard

It looks like you are browsing from United States.
If this is not the case please select your location here.