Sustainability at Garrard

Positive Luxury

At Garrard we believe that sustainability makes our business stronger. It underpins everything we do, from how we source our silver, gold and gemstones to our supplier charter, which ensures our partners’ practices and priorities are in line with our own.

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Butterfly Mark

In 2017, we were awarded the Butterfly Mark by Positive Luxury for our company-wide commitment to sustainability. A third party accreditation mark awarded to luxury brands with a positive social and environmental impact, the Butterfly Mark lets our clients and peers know we are a brand to trust. In 2022, for the third time, we retained the right to use the Butterfly Mark.

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Responsible Sourcing

Responsible sourcing is extremely important to us. All of our gold is either recycled or, when new, certified SMO (Single Mine Origin) or Fairtrade. Our diamonds, meanwhile, are acquired exclusively from suppliers who comply with the Kimberley Process, which ensures they are conflict-free.

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Committed to Doing Good

We are deeply committed to building rewarding relationships with British charities, particularly those promoting circular, sustainable practices. In July 2023, we announced our latest partnership with Little Village. This London-based charity supports disadvantaged children in the capital by providing pre-loved clothes and equipment through its network of baby banks.

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Sustainable Style


With the emphasis on eco-friendly materials, embracing circularity principles and reducing waste, our new Royal Blue packaging represents another major step forward in our sustainability journey at Garrard.

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The Future

Looking ahead, we are committed to building a sustainable future for our business and the wider jewellery industry. By evolving and expanding our existing practices, embracing new ones and setting ourselves ambitious targets, we will be able to operate even more ethically in the years ahead.

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